Prepared for Mercy Home Services
November 9, 2026 · KlientBoost

Growth Plan ● Google Search and SEO ● English

Reach the families searching for paid care. Prove every lead.

Mercy has served Colorado families since 1997, and wants 11 started clients a month from online channels by October 2027. Search demand for paid family caregiving in Colorado is real, and it's small. Start Google Search where that demand is, build SEO beside it, and let results earn each budget step. Mercy owns every account and every lead record.

73% to 98%

Of core Colorado searches $20,000 a month would have to buy as clicks

~2,270

Core Colorado searches a month for paid family care and IHSS

11 a month

Online started clients, your October 2027 milestone

Executive Summary

The plan on one page, built from your November 7 brief and November 9 email.

What we'll do, in three parts.

Paid searchGoogle SearchFour campaigns for Colorado families on a Medicaid path, in English, with budget stepping up as results earn it.

SEOMaps, listings and contentYour Google Business Profile, 38 key directory listings, 4 English articles a month, and a launch review of your new site.

TrackingYours, end to endWe build call tracking in your account. Your team keeps every lead record. We see counts, never people.

The one change we'd make: the starting budget.

Core Colorado searches a month

2,270

Clicks $20,000 buys at $9 a click

2,222

Clicks $20,000 buys at $12 a click

1,667

$9 and $12 are the costs per click in your own forecast. Start on your $10,000 path, and step up when a campaign loses more than 20% of its impressions to budget, which is your own rule. Searches: Google Keyword Planner, Colorado, 12-month average.

Mercy owns it all, and keeps it.

Yours from day one

Google Ads, Analytics, Search Console, Business Profile and CallRail accounts, all in Mercy's name
Every lead record, call recording and intake note, inside your own systems
We never see names, phone numbers or health details. Our CallRail access ends after the build

What we won't promise

A set number of started clients by a set date. Medicaid approval and intake decide part of that
More search traffic than Colorado has. The plan grows with demand

What we commit to

Every ad and article inside your compliance rules
Each budget step proposed with its numbers, for your written OK
A straight answer when a campaign isn't earning its budget

NextPaid SearchFour campaigns, and how the budget steps up.

Paid Search

Google Search for Colorado families on a Medicaid path, in English.

Four campaigns, one per kind of family.

BrandPeople searching for Mercy by name.

Adult family caregiversA relative or friend caring for someone on Medicaid, who wants to be paid for it.

Parents of a child at homeFamilies caring for a child with a disability.

Ready to chooseFamilies approved for care or changing agencies. Closest to a start.

Each campaign has its own budget and locations, so spend follows how each family searches. Private pay and veterans campaigns can join later, inside the same fee tiers.

How the budget steps up.

Phase 1 · Start

About $10,000 a month, on searches that exist

Brand, adult, child and ready-to-choose campaigns.
Exact and phrase match only, with search terms reviewed and waste cut.

A campaign loses 20%+ of impressions to budget, at a cost you accept

Phase 2 · Grow

Budget steps up one campaign at a time

Gold Pan TechniqueSearches that bring qualified leads at the right cost get more budget.
Each step comes with its numbers, for your written OK.

The steps keep paying

Phase 3 · Broaden

Wider searches, tested

Broad match in one proven campaign, judged on cost per qualified lead.
Private pay and veterans, when you're ready.

Performance opens each phase, never the calendar.

Built to your rules.

How it runs

Search only. No Display or Performance Max
Google's automated extras off, including AI Max and auto-applied changes
No remarketing, and no audiences built from visitors
Every ad passes your compliance check: no pay figures, bonuses, gifts or "free"
Job seekers, out-of-state and California searches kept out

Not in this plan

Spanish or Russian campaigns
Microsoft Ads, Meta and other channels
Bidding on other agencies' names

NextSEOWhere Mercy stands, and the first marks.

SEO

Help Colorado families find Mercy on Google Maps and in search results.

Where Mercy stands today.

Google Maps rank for "home care near me" from Aurora, up from #35 in June

15 of 38

Key directories that list Mercy, unchanged since June

Not top 50

For "ihss colorado" on desktop. #12 on mobile

~725

Of about 3,150 monthly visits come from daycare searches, an estimate

KlientBoost rank and listing tracking from Aurora, CO, June 15 and November 4 to 5, 2026. Visit counts are Ahrefs estimates from June 15, 2026.

What we do every month.

15 senior SEO hoursStrategy, technical SEO, your Business Profile with a post a week, directory listings, and outreach for links.

4 articles, 2 refreshesNew English articles on the IHSS, CFC, CwCHN and CES questions families search, plus refreshes of pages your new site keeps.

New site launch reviewRedirects and business details checked on staging, then again on the live site.

AI answersHow ChatGPT and Gemini describe Mercy, checked at the start and again in Month 6.

Your team controls every page. We deliver the articles, refreshed copy and page rules, and your team publishes them.

The first marks. Set from your data.

Key listings15 of 38Today38 of 38Claimed or submitted by Month 3

Articles0At the start12Delivered for your approval by Month 3

Profile posts0At the start12One a week through Month 3

Clicks to the pages we workBaseline monthMonth 1, from Search ConsoleTarget set from itOnce the new site is live

The click target waits for your new site and Search Console data, so it starts from your real numbers.

Deliberately not in scope

Building or coding the new site. Your site vendor owns that
Spanish or Russian content
Paid links, paid senior-referral listings, or "AI schema" packages

NextTracking and ReportingWho owns what, and what you get.

Tracking and Reporting

Mercy owns every account, every number and every lead record. We build it and read the results.

Who owns what.

Mercy owns

Every ad and analytics account, in Mercy's name
Every page and form on your site. Forms ask no health questions
CallRail, on its HIPAA add-on, under Mercy's own BAA with CallRail
The lead log, call recordings and intake notes
Marking each lead's stage, in your own systems

KlientBoost builds

CallRail tracking numbers, and the number-swap snippet for your team to place
Call and form-fill conversions in Google Ads
Reports on the results, by campaign and keyword

How a lead becomes a number we can act on.

1A family callsCallRail ties the call or form to the ad click, inside your account.

2Your team works itQualified, in approval or started, marked in your own lead log. That record stays with you.

3We see countsCalls and form fills by campaign and keyword, plus your monthly qualified-lead counts by campaign. Budget moves toward what works.

Lead stages and details stay in your systems. We never see names, phone numbers, recordings or health details.

What you get, and when.

MonthlyDashboardSpend, leads, qualified leads and cost per qualified lead by campaign, updated ahead of each performance call.

MonthlyWritten performance reportPaid search and SEO together: what moved, why, and what's next.

From your teamIntake numbersSpeed to lead, leads waiting and starts live in your lead log, so your team adds them.

NextWorking With KlientBoostHow we work together.

Working With KlientBoost

How we work together, and what you can count on.

You always know where things stand.

Every business day

Shared Slack channelBoth teams in one place. Replies generally within one business day.

Shared Asana projectOpen to your team as needed. See what's in progress and what's next.

Every two weeks

Performance callResults, work done, work planned, and the decisions we need from you.

Every quarter

Quarterly business reviewWhere the next quarter's budget and work should go.

How the work comes to you.

Your review, built in

New ads and articles come to you for review. After three business days, we move ahead
Every budget step comes with its numbers, and moves on your written OK
Each month you rate us. A score of 8 or below gets a written plan, sent for your approval

Who's on your team.

Growth ManagerOwns strategy, performance and communication day to day. Introduced at kickoff.

Growth DirectorMeets with your Growth Manager every week on direction.

SEO StrategistRuns your listings, Business Profile, content and the site launch review.

Business Intelligence teamBuilds the call tracking and conversions in your accounts.

A Paid Search Specialist joins as needed for deeper search work.

What we need from you.

1Account accessGoogle Ads, Analytics, Search Console and your Business Profile.

2A CallRail accountIn Mercy's name, on its HIPAA add-on, with access for the build.

3Your site vendorA contact and staging access, for tracking and the launch review.

4A compliance contactFor ad and page review.

NextPricingOne plan, priced by your spend.

Pricing

One plan. Your fee follows your Google spend. Monthly and one-time costs stay separate.

How the totals add up.

Monthly Google spend	Up to $20K	$20K to $30K	$30K to $50K
Google Ads
Google Ads management	$2,500	$3,500	$4,500
SEO
Strategy and execution, 15 senior hours	$3,750	$3,750	$3,750
4 English articles	$2,600	$2,600	$2,600
2 page refreshes	$700	$700	$700
SEO a month	$7,050	$7,050	$7,050
Total a month	$9,550	$10,550	$11,550
One time
Call tracking build	$1,500	$1,500	$1,500

Google Ads management is a flat fee set by your monthly Google spend, never a percent of spend. SEO is the same at every tier. Ad spend is paid to Google directly and sits outside these numbers.

Where you start, and where it grows.

One time

Call tracking build · $1,500

CallRail numbers and the number-swap snippet, set up in Mercy's account
Calls and form fills counted in Google Ads, with no health details
Our access ends when the build is done

Above $50,000 a month in Google spend, we set the next tier together. The call tracking build is the only one-time cost. Six-month initial term, then month to month.

Next step

Reply to confirm, and we send the agreement. Our team schedules the kickoff once it's signed.